Under Armor launches logo with Stephen Curry, to compete with Jordan Brand

Under Armour launches a separate logo with his most sensible athlete, Golden State Warriors goalkeeper Stephen Curry. The company announced the start of the Curry logo on Monday, and the logo shoes will be released on December 11 before Christmas purchases.

Curry, who has worked at Under Armour since 2013 and sported his own shoe, will be the face of the logo as the company tries to reflect the good fortune of Nike’s separate company Jordan Brand, which was introduced in 1997 after Michael’s good fortune. Jordan, Air Jordan shoes. (Jordan Brand has raised more than $3. 5 billion a year, according to CNBC).

Curry Brand will sell a new line that will be presented CurryBrand. com this week with footwear and clothing for various sports, namely basketball and golf. The evolution of the logo aims to take advantage of women’s clothes and running.

“We tried to make sure we did it as close as possible to the final release of the NBA season (December 22). And the fact that we’re between Black Friday and the holidays is, in our opinion, very timely. “Under Armour CEO Patrik Frisk told CNBC.

“It also provides Stephen with anything to interact with. He will be actively interested in product progression. And we’re thrilled to see one of our athletes worry so much about the product. “

In its third quarter, Under Armour reported earnings of $1. 43 billion, which are solid compared to 2019.

Curry, 31, is a two-time NBA Most Valuable Player and has helped the Warriors win three NBA titles.

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