SolutionsMark
Nam Nghi, a boutique hotel on the Vietnamese island of Phu Quoc, is an excellently designed hotel built on a secluded peninsula with a personal island. Despite its unique geographical advantages, the hotel has struggled to differentiate itself in the competitive hotel market. Phu Quoc Island because of its inconsistent visitor they revel in contact issues.
Nam Nghi hired Prophet to read a lot about his brand portfolio, expand an updated brand and narrative, and, in the end, absolutely reconsider his identity formula to adapt it to the brand’s reinvented approach.
Prophet’s delight in creating luxury hotel brands in Asia and around the world has led him to understand the key delight in the trends that shape the hospitality category: hyperlocal, ecological and personalized delights.
Prophet has known Nam Nghi’s geographical location as an undeniable merit of the station on the market. The unspoiled island of Phu Quoc is a hidden paradise; It features colorful coral reefs, lush jungles, turquoise waters, white sandy beaches and true Vietnamese hospitality.
As a result, we have explained an exclusive and solid history of logos for Nam Nghi: “Nourished through nature”. We have positioned the assets as a destination for eco-friendly travelers for world-class hospitality and original friendly reports with minimal environmental impact. .
Focused on positioning, we explore in more detail how we can bring history to life through existing contact issues, adding the dining experience, hospitality services, diversity of activities and its unique personal island. In addition, we have helped the visitor create a signature. moments that positioning of the logo. For example, using reusable bottles filled with filtered water and electric cars to collect.
Then we design an identity that conveys the concept of “immersion in nature”, trends and hand-drawn illustrations. The lush foliage and colorful corals surrounding Nam Nghi have inspired a rhythmic-trend design that is artistic and handmade. which make up local flora and corals, we have designed illustrations as they are used in framing device design, model design and on-site offerings. In addition to comprehensive guidelines, we have provided designs and concepts for touch issues ranging from in-room appliances to wellness points as well as virtual applications.
Phu Quoc Island has one of Asia’s most popular destinations and a foreign hub for luxury and eco-friendly tourism. We gave life to Nam Nghi through an immersive visual identity that conveys premium options, while we tell a story about local culture and its commitment to nature. The rejuvenation of the logo attracts young, well-off, elegant, sumptuous and environmentally friendly guests, thanks to a unique logo positioning and a visual identity that is true to the hotel’s strengths.
Our paintings with Nam Nghi received silver for Best Visual Identity at the 2019 Asia-Pacific Transform Awards.
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