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Germany’s Federal Cartel Office, the country’s antitrust regulator, is asking the two corporations about an Amazon policy called “brand marking,” the authority said in an emailed statement. whenever Amazon can sell the items, as communicated.
“Brand agreements can help protect against product piracy,” the Cartel Office said. “But these measures will have to be proportionate to comply with antitrust regulations and cannot result in the elimination of competition. “
Amazon and Apple are among the tech giants under the scrutiny of regulators around the world, adding that in the European Union, which is about to propose radical new legislation to curb Silicon Valley, the government wonders how to act against corporations that critics say are organizing rigged gambling when they set regulations for platforms that also house their rivals.
Amazon said in a statement that it never removes sales authorizations without an intelligent explanation of why and invests heavily to protect consumers from illegal distribution of intelligent information. He said he was cooperating with the regulator.
Apple is an “eminent” example of how Amazon creates brands, which can take shape, the German regulator said. Since early 2019, only Apple legal distributors can sell through the Amazon marketplace. Amazon has become a legal seller.
“Protecting our consumers is our most sensible priority, and our groups are constantly working with law enforcement agencies, resellers and e-commerce sites around the world to counterfeit products on the market,” Apple said in a statement.
“We are targeting our consumers with Amazon from counterfeit products and making sure they get an original ready-to-use apple product. “
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