Australian creatives are not an easy need for local content on streaming services, and the Media, Entertainment and Arts Alliance union blames the government for implementing them.
Morrison’s government is considering putting in place a minimum requirement for spending on Australian content to transmit above a minimum length threshold in the local market; They will be invited next year to begin informing the Australian Media and Communications Authority about the acquisition of local content.
However, according to MEAA CEO Paul Murphy, this is not sufficiently transmitted to streaming services, as global corporations such as Netflix and Amazon Prime avoid australian content production needs.
“The way the government has lost the ship in regulating transmission and the requirement for constant levels of Australian content each year is challenging.
“Streaming facilities, which generate billions of profits each year, will celebrate that they have strayed from content rules,” he said.
The government also announced today that it is injecting $53 million into local film and television production and maintaining the requirement of 55% Australian content for advertising stations.
The “subquotes” for Australian content will relax, with the programming now included in the content of drama, documentaries or children’s content; The government will also halve the spending required for Australian content on some pay-TV channels, from 10% to 5%.
Communications Minister Paul Fletcher, pronouncing the changes, said they balance the desire for Australian content with the desire to remove “unsustainable” obligations from the industry.
“They are beginning to rebalance our regulatory framework and provide Australians with the ability for Australian content through a variety of media, whether they need to watch loose TV, subscription TV or streaming services,” he said. -declares.
However, according to Murphy, the flexibility presented to the networks will also lead to a minimization of Australian production at all levels.
“Maintaining the 55% rule of Australian content is a declaration of prestige, as broadcasters already tell the reality, sports, news and occasions in achieving quotas, but it is accompanied by weakened sub-accounts.
“This will most likely mean the disappearance of children’s content from ad television, leaving ABC with cash problems to take over,” he said.
02 9002 5900
[email protected]