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Nick Cutsumpas, known as Farmer Nick on his social media accounts, is one of many “plant influencers” who have noticed an increase in fan numbers and brand partnerships in recent months. In fact, his Instagram account has doubled since March.
His Instagram grid is almost green and publishes content of himself posing with indoor plants, sharing sustainability tips or driving around New York and depositing plants to other people in a Nissan LEAF (provided through the logo as a component of a sponsorship).
With more than 63,700 fans on Instagram (and around 25,000 on TikTok), Cutsumpas works part-time as a “micro” influencer and also runs his own project-based business where he trains factory and works with clients in landscape design.
It is sometimes explained that microinfluencers have between 10,000 and 100,000 fans on Instagram and can earn thousands of dollars through logo sponsorships Some are part-time influencers and balance two races, while others are full-time content creators and logo paintings.
In 2019, Cutsumpas began spending more time on his Nick Farmer content and gave up his full-time work in media and partnerships at a startup. Now, aim for a profit source balance where 80% of your earnings come from participating.with brands in social media content, while the remaining 20% comes from their paintings in plant training and landscaping with clients.
“The last 3 months have been my top hit 3 months to date,” Cutsumpas told Business Insider.
He said he had added about five “important” logo associations in recent months.Their rates have also doubled.
With higher sales of indoor plants and increasing interest, the development of Custumpas has a greater success: expanding its price to brands as a designer.Its number of followers on Instagram has increased by approximately 8% steadily with the month, up from 5% before March.
Cutsumpas attributed much of this expansion to his role in the Netflix series “The Big Flower Fight”, an example of the truth about floral design that aired in May 2020.
Cutsumpas said he had also made progress in his trading strategy and brand agreements, which had helped his income.
He talked to Business Insider about what this looks like and how he negotiates his rates as a microinfluencer.
Cutsumpas raises the logo of the associations with the question: what price can I really go up to the business?
From there, you’ll start conversations with brands that might touch you with a DM or communicate with by email.
“For me, the first thing to do is show a media kit and be incredibly with who you are,” he said.In your media kit, include metrics, examples of your content, and pricing for your content.
Your rates for sponsored content include:
Cutsumpas prefers to negotiate sponsored content as a package, in order to offer the logo more unique narratives and sponsorships.
“I don’t need to be one of those influencers who do something unique and you hear about the company once and you never hear it again.It has to be a little long-term,” Cutsumpas said.with that you create continuity and narrative and that’s reflected in your rhythms.”
“If a company needs exclusivity, it will be another financial conversation,” Cutsumpas added, referring to the moment when a logo limits an influencer’s chance to marry one of those competing with the logo for a fast-time era.
It also considers how much a company aligns with its values.
“Does the company do things that are so consistent with its values that it needs to approve them in some way, even if it’s loose or discounted?” he wonders when he enters those conversations.
“I had to reject 75% of corporations that need to work with me just because they don’t share the same sustainability and greenwash values,” he said.
Cutsumpas has worked with brands such as Whole Foods, Allbirds, Nissan and small businesses from all sectors.
Cutsumpas knows what’s going on on his Instagram and, in general, any message with him posing with a monster plant (popular indoor plants with split leaves) is guaranteed for Array paintings, he said.
However, you can’t pose with a new plan every day, at least not forever.
“I think the more diversity you can have in the content, the greater it is because other people react to other things,” Cutsumpas said.Try to diversify not only what you publish, but also how you create that content.
Turning to TikTok has helped you on this front, as you can also upload a TikTok video into one package and succeed in another (and younger) audience.
Cutsumpas used a plant metaphor for his approach: “If you let a plant grow directly and not the pot or never cut it, it will only grow.He’ll never branch out. So, for me, being able to selectively prune and decide the spaces I really need to grow is really important.”
He added that while the indoor plants are excellent, he also sees them as a springboard for paintings on associations and broad content that will advance his career and his paintings in defense of the environment.
Learn more about the influencer in Business Insider: