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Coupons have known that you can save more cash on your purchases by combining coupons and sales on branded products, which you can do by buying branded products from less expensive stores. But when it comes to buying groceries and saving cash, the coronavirus pandemic has thrown almost everything it thought it knew, out the window.
More and more buyers are buying personal label products lately. And now, the country’s largest classic supermarket chain gives you an explanation of why you buy your brands.
Supermarket chains Kroger and Kroger across the country have introduced a new program that will allow you to recycle plastic packaging for Simple Truth products, Kroger’s brand of herbs and organic products. Packaging fabrics that are not accepted through your street recycling program, such as fruit and vegetable bags, bread bags, and plastic labels for bottled water, will even be accepted. And the most productive component is that you don’t even have to leave space; you can mail everything, for free. And as an added benefit, be rewarded with topics that can be redeemed for donations to various charities or your local school.
The Simple Truth recycling program is the result of a new partnership with recycling company TerraCycle, which describes itself as “a world leader in recycling hard-to-recycle materials.”
Participants must register on the TerraCycle online page to obtain loose prepaid shipping labels and get problems. Fill out a box or mail envelope, send it to TerraCycle, and get into trouble for every packaging eBook you recycle. You can then make a stop at the TerraCycle online page to redeem those issues for a donation to one of TerraCycle’s nonprofit benefit members, a recommended charity, or a school of your choice.
The program is a component of ‘Zero Hunger’, the Zero Garbage Sustainability Plan, a multifaceted effort to help end company-wide hunger and waste throughout 2025. Some of these efforts would possibly be invisible to the average buyer, such as Kroger’s commitment to building Donations and Food Assistance divert food waste from landfills. Other efforts are more important, such as Kroger’s plan for single-use plastic bags at all of its outlets over the next five years.
The Simple Truth recycling program allows buyers to be part of the solution. And if you’re helping Simple Truth product sales, much better. Knowing that Simple Truth packaging can be recycled rather than discarded, Kroger buyers may have some other explanation as to why buy Simple Truth products. And it may not be a coincidence that the program is connected to Kroger’s brand of herbs and biological products, whose consumers are likely to engage with the environment and have an effect on their purchasing decisions.
On the other hand, it may be quite a coincidence that the program is entering the middle of a global pandemic. But the timing couldn’t be better. As favorite brands soared off the shelves on shoppers’ inventory trips earlier this year and cashless consumers were looking to save money anywhere they could, sales of personal label products skyrocketed this year. In the first quarter of the year, Nielsen reported that sales of personal label products increased by approximately 15% compared to the same time last year. For the full year, the IRI estimates that personal label sales will accumulate at least $10 billion to a total of $95 billion.
But Catherine points out that the impressive expansion of the personal label is already shrinking. “Private brands have a pressing opportunity to retain some of the 75 million new buyers who won the pandemic,” Catalina warned last month. “But this window is temporarily final as national brands start re-investing their promotional dollars.”
Catalina’s recommendation to stores has focused on more effective marketing for new MDD customers. And some of his recommendations seemed to be in a position for Kroger: “The biggest opportunity lies in herbal and biological researchers turning their overall shopping habits” and “Not just relying on unnecessary promotions and discounts.”
The Simple Truth recycling program is aimed at “natural and biological researchers” and involves them beyond “unnecessary promotions and discounts”. Buyers can consult Simple Truth because they love the price and then go back to Simple Truth because they love their prices.
“Thank you to corporations like The Kroger Co. and its popular Simple Truth product line, consumers can enjoy their favorite foods while rewarded for doing the right thing,” said Tom Szaky, founder and CEO of TerraCycle in a statement. “Kroger offers consumers the opportunity to divert packaging from landfills and have a positive effect on the environment for generations over the long term.”
Coupons and balances are a wonderful combination. But Kroger hopes to save money and save the planet, it will get even better.
Image source: Kroger