Russian sports betting operator BingoBoom has changed its name to BetBoom to better reflect what the company is doing.
On Friday, BingoBoom’s marketing director, Pyotr Kipa, announced that the company would now be known as BetBoom. Kipa said the company would spend the next two months and nearly two hundred million rubles (US$2.7 million) transforming its retail and online operations to reflect the new identity.
Speaking once in Moscow, Kipa said the company would restore logo prices by replacing new customers, especially young adults who might not be bingo to be the most modern thing on the planet. The new Russian bookmaker Bettery has reportedly also put hope on the progression of a young, modern clientele.
BingoBoom posted a profit of 20.1 billion rubles ($271.2 million) in 2019, which is smart enough for the fourth position among Russian-licensed bookies, that number has fallen a notch since last year.
There is already an authorized Curacao site that works under the BetBoom brand, but with a bet and a hypnotic boom. It stores the red and yellow color palette of the Russian company and, the site promotes the popular payment processing options of Qiwi and Yandex Money from Russia, the site states that it “is not intended to be used in the Russian Federation”.
Most Russian-licensed bookmakers have branded sites based in jurisdictions outside the country that offer unsealed products in Russia, such as poker and casino games. These sites are apparently operated by unaffiliated third parties under license from the owner of the Russian brand.
The Russian telecommunications watchdog, Roskomnadzor, is involved in a banned game of endless (and largely un succeeding) dominance with authorized sites around the world. For example, 166 bet-Boom-affiliated domains, authorized from Curacao, have been affected by roskomnadzor’s ban over the years.
The country recently passed a law prohibiting Russian-licensed bookmakers from registering their businesses in foreign jurisdictions that are beyond the success of the Ministry of Finance. Russia is interested in processing payments online, as its domain-blocking efforts have shown that they cannot stop the tide.
Meanwhile, the resumption of Russian occasions after its long pandemic break has triggered a wave of bookmaker sponsorship contracts. Olimp announced 3 deals this week with second-tier clubs in the National Football League, adding Torpedo Moscow (after BingoBoom, FYI), FC Nizhny Novgorod and SKA-Khabarovsk.
Meanwhile, Winline has signed two Russian Premier League clubs, Krasnodar and FC Zenit st. Petersburg. Both clubs were sponsored in the past through 1xStavka, the Russian edition of 1xBet.
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