Founded in Berlin in 2008, Zalando brings head-to-head fashion to 32 million consumers through three hundred million consistent visits to Zalando’s website and app, and gives it a plat form for more than 2500 leading fashion and classic life brands.
Recently, Zalando launched the GoodData form of analysis to launch “ZMS Insights” to help their wife brands gain a low foreign reputation on their consumers, the products they would like and when they would like. This allows brands to optimize strategy, product, market position and sales decision making, and allows Zalando to be more collaborative with brands through knowledge sharing.
“If we seek to be able to enforce our partners, we allow them to continue to be the best friends serving sales on our platform, while also reaping benefits for consumers who will achieve a wider selection,” says Cody Alton, Senior Product Manager at ZMS Insights. “We have the knowledge of our partners so that they are able to take action.”
“Retail e-commerce companies can achieve more with data analytics to drive business forward, increase supplier engagement, and create new revenue streams from data they already collect,” says Zdenek Svoboda, co-founder and Vice President of product, GoodData. “Our technology enables deep insight that will help drive e-commerce to new heights, especially in a world impacted by a pandemic.”
GoodData’s end-to-end analytics format enables corporations to create complex knowledge products for their consumers and business partners. When needed, with a wide variety of customization features and progression tools, the engineering group station can create programs in GoodData Platshape.
Several ZMS Insight consumers have put developed products and plans based on knowledge information in a position. Zalando expects more than 1,000 brands to exploit the ZMS Inattrmovements tool through the end of the year, compared to more than one hundred a year earlier.
For additional information on Zalando and ZMS Insights, read the case here.
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