With the outbreak of the coronavirus pandemic in the United States, Vuse is stepping up its efforts to sell its vaping products online.
On Wednesday, July 15, Vuse unveiled a “counter-sensitive website for adult nicotine consumers” that would allow vapers to “customize and their ideal steam,” R.J. Reynolds Vapor Co., brand owner and member of the British American Tobacco Group (BAT), announced in a press release.
Through the website, “adult nicotine consumers” will “customize” their Vuse purchases by opting for “device colors, device envelopes, flavors and nicotine concentrations.”
Vuse argues that the site will be reserved for consumers 21 years of age or older, as the FDA has rated teen vapers as an “epidemic”. The vapass lopass has attempted to position itself as a leader in the fight opposed to nicotine intake among minors, after launching an advertising crusade last year to that effect.
For young users, Vuse said that “the countersitory site will continue to require a defiant verification of a third party’s age prior to purchase.”
“Our website may seem new, but our task remains the same: we are committed to responsibly providing pleasing vaping products to adult nicotine consumers,” said Amy Harp, vice president of virtual marketing and e-commerce at R.J. Reynolds Vapor Co. in a statement. “We Steam products are also responsibly advertised with ANCs without compromising the quality and enjoyment they are looking for. This website has been developed in a thoughtful and diligent manner to meet our h8 guilty marketing criteria while providing access to the requested products. for our consumers »
Vuse is in a fierce war over the percentage of market position with the rival vaporizer that surpasses Juul, whose investors come with Altria Group, a marlboro cigarette manufacturer.
Vuse the moment when one of the main vape lope last spring, according to data from Nielsen’s convenience store, with a market position percentage of 13.4%.
Juul has been in the top for more than a year, with a 74% market position last year.
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