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In February, before dressing up in a mask at the supermarket, it was not uncommon and the house paintings were, for many, a novelty, he hoped that the call from investors for a personalized and personalized recommendation would be a key theme for wealth control this year.
If only I could forecast the weather and the lottery with that accuracy! Here we are, five months later, and the COVID-19 pandemic has only intensified the pressures that wealth managers face to meet clients’ expectations and help them navigate through these uncertain times.
As Capgemini explains in its recently released World Wealth Report 2020 and LinkedIn Live online discussion around the state of the wealth management industry, firms are in “unchartered waters” this year. This uncertainty has lowered high-net-worth investors (HNWIs) appetite for risk, while the “harsh COVID-19 environment” will probably increase their expectations that wealth managers offer greater value for the fees they charge, according to the report.
But even in uncharted waters, there is some predictability. As the report shows, HNWI was in a position concerned about the wealth control fees they had paid in 2019. In fact, about a third of HNWI respondents said they were “uncomfortable” at those rates, and 22 percent said they planned to move their main wealth control apple over the next year, with h8 rates as the main reason for the planned change.
Reading this, some are tempted to write down the discomfort of these investors as a result of the pandemic. The recent global economic recession that began on February 20 has left the big block, concerned about taking a stand in its investments and, on the other hand, in its long term overall. However, Capgemini conducted its high net worth inattrmovements global survey between January and February. As Anirban Bose, CEO of Capgemini’s Global Financial Services Business Unit, and LatAm Operations, hasttheously pointed out in his preface to the report, it was at this point that “global wealth was increasing” or perhaplaystation “despite an underlying current of industrial intent. geopolitical tensions.”
“Few predicted the unlikely black swan that would usher in the biggest health crisis and its severe social and economic impact,” he writes. “While there is no historical guidance for what may happen next, the virus and its impact on the global economy have materially changed the investment outlook for 2020.”
And so, no, the HWNs interviewed who said they were not comfortable with the fees charged through their asset managers in 201nine not only retroactively in the previous year, influenced by the uncertainty caused by COVID-1nine. They felt it even before the maximum black swan probably.
That’s why I think the supply crisis is also the crucible that forces asset managers to resist the expectations of customers who have been preparing for years. As I said earlier, asset managers who take a unique technique of the purposes of customers and prospective customers could be left behind, as acclaim for robotics recommendations soars. Globally, assets controlled through robot advisors are expected to grow at an annual rate of 26% from 2020 to 2024, for a projected total of $24.872 billion by 2024, according to Statista. As we look at those projections, let’s look at the tactics that robot advisors tend to attract to investors: minimizing rates.
For traditional wealth managers, the solution is not a low-fees war with robo-advisors; it’s a marriage between technology and human advice. As Capgemini explains in the World Wealth Report 2020, firms can use technologies such as artificial intelligence (AI) and analytics to “hyper-personalize” clients’ experience. That involves using data analytics and machine learning to provide personalized portfolio construction and tailored advice, and using Application Programming Interface (APIs) to create a comprehensive view of a client’s investments and generate customized client reporting, according to the report. This hyper-personalization, together with providing socially responsible investment (SRI) options, “will be essential” to both retaining current clients and gaining new ones in the “uncertain COVID-19 environment,” the report says.
And so, while the COVID-1nine fitness crisis is undoubtedly horrible and navigating the social and economic effects that would turn out can be a challenge for every user, including HNWI and wealth agents, which can also be an opportunity for wealth workers to do and do what they do best: give investors economic recommendations with a huguy touch. As Capgemini’s Bose writes: “Your company’s reaction to the 2020 parties and the strength to interact well with consumers whose priorities could be repositioned can define the long term of your business.”
By adopting generation and producing producers with the hyper-customized recommendation they need, wealth managers can paint to make this long-term, for them and for the clients they serve.
I am the founder and CEO of global wealth control company The Rudin Group, whose materials adapted the marketing centers to the world’s largest wealth.
I am the founder and CEO of global wealth control marketing company, The Rudin Group, whose materials adapted marketing centers to the world’s largest wealth control companies, banks, RIA’s family office circle and more since 2008. A very early leader on social media. and the virtual channel industry, I am revered for being identified through Onalytica as the online wealth control influencer No.1
My firm regularly provides strategy and execution for global financial services/wealth management clients on how to sharpen messaging, content creation and raise brand and executive visibility. I am an annual contributor to the Capgemini World Wealth Report and speak at wealth management, wealthtech and fintech conferences in the U.S., Europe, Asia, and Africa.